|
Sex
|
Male
Female |
61%
39%
|
|
Age
|
Under 35 years of age
35-49 years of age
25-55 years of age |
26%
29%
35%
|
|
Household
Income
|
$100,000 or more
$150,000 or more
Median income |
40%
60%
$129,500
|
|
Occupation
|
Professional/Managerial |
95%
|
|
Education
|
College Graduates
Post Graduates
Attended College |
98%
37%
95%
|
|
Geographical
|
QRW is distributed and sold nationally and internationally by Comag Marketing Group, A Hearst-Condé Nast, LLC. |
|
Total Circulation
|
180,000 per quarterly |
|
Distribution
|
Subscriber
Newsstand/Wine Shops
Controlled Circulation
Sales and Direct Mail |
50%
20%
25%
5%
|
|
Renewal Rate
|
67% |
|
Pass on Rate
|
5 to 1
QRW stays in homes and offices on the average of 10 weeks.
QRW is U.S.P.S. audited annually and is SRDS/ notarized under "Epicure" |
|
|
|
Source: Names and addresses drawn from QRW mailing/Subscriber cards of 3,100 readers |