Quarterly Review of Wines
Home page
Advertising
Media Kit download
Demographics
Mechanicals
Contributors
Editorial Calendar
Current issue
Last issue
2 issues back
Special Features
Crossword
Ask Us For Wine Advice
Special Web Subscription
Subscription Questions
Contact Us

More QRW Autumn 2007 feature articles:

All Things Grape and Small/Randy Sheahan

Wine Scene:

Burgundy Sans d’Argent/Clive Coates, M.W.

The Word on 2006 Bordeaux/David Peppercorn, M.W.

Then and Now: QRW Covers

At the Pinnacle: Sterling Vineyards/Eleanor and Ray Heald

Better Wine Through Biodynamics at Beaux Frères/Jeff Frees

Red Wine of The Quarter: Heller Estate Merlot 2003/QRW Staff

Wining and Dining in Spain/Edward and Mireille Guiliano



Dernier Cri: What Price Glory?

The Bordeaux First Growths have lost touch
with reality -- and with the author.

Randy Sheahan

Adieu, Château Margaux, Château Haut-Brion, Château Latour, Château Lafite-Rothschild and Château Mouton-Rothschild. Adieu, too, Château Pétrus, Château Ausone and Château Cheval-Blanc.

Sorry, mes amis, but after 35 years of close acquaintance, I must sever our relationship. It’s nothing personal. I think you’re all great wines -- très, très grand, in fact. But alas, you’ve priced yourselves way out of my league -- indeed, way out of almost everyone’s league. I love you, Château Ausone, but not enough to pay $11,000 now for a case of 2006 to be delivered two years hence.

After all, ma chere Ausone, you and your fabled cohorts are only wine. You’re not a Maserati Quattroporte. You’re not a Kandinsky painting. You’re merely ephemera. Delicious ephemera, yes, but ephemera still. Your glory lasts only as long as it takes to consume a bottle. Then, pfft, you’re gone. The experience you provide, no matter how orgiastic, is fleeting, evanescent. A Kandinsky, on the other hand, is always there, always palpable, always delivering the goods. It doesn’t run out. It doesn’t go sour.

I can understand putting up big money to buy a car or a work of art, but I find it scandalous (I almost said “criminal”) that anyone would pay huge sums for wine. It sends all the wrong signals, suggesting that wine is strictly for the wealthy elite. Yet there are countless good wines out there whose purchase does not require a second mortgage. Indeed, Bordeaux has many of these. The Fifth Growth Pauillac Pontet Canet, for instance, is producing outstanding wine today, and sells for a pittance compared to its near neighbor Mouton-Rothschild. Better still is Jean-Philippe Janoueix’s Château Croix Mouton, a routinely rich, full-fruited Bordeaux Supérieur that sells for under $20 a bottle, yet outshines wines selling for two to three times the price. It may not have the allure or mystique of a classified growth, but who cares? It’s good wine!

And that brings me to my point. Wine is a beverage. It has two uses: to slake thirst and to elicit pleasure. It is not an objet d’art to be put on a pedestal and ogled by rich know-nothings. It is something to be drunk and enjoyed, hopefully with good friends and with good food. To that end, it should be somewhat affordable and reasonably accessible. Bordeaux’s big-name châteaux, however, see things differently. Their business is no longer about wine; it’s about luxury goods. And so they’ve turned their backs on the great majority of wine drinkers, preferring, instead, to deal with a narrow audience for whom wine is more status symbol then beverage. As for me, I love wine qua wine, and will continue to drink and enjoy it. I just won’t be drinking First Growths.

Home | Advertising | Media Kit | Demographics | Mechanicals | Contributors | Editorial Calendar | Special Features | Crossword | Ask Us For Wine Advice | Subscribe | Subscription Questions | Contact Us

QRW, 24 Garfield Avenue, Winchester, Massachusetts 01890
Phone: 781-729-7132   Fax: 781-721-0572


Copyright ©1978-2008 Q.R.W. Inc. All rights reserved.